There are many creative marketing ideas to appeal to the female consumer. This audience, which often is the financial decider in the family, craves information. But because of women’s intrinsic qualities of being relationship driven, driven by a purpose, multi taskers, and masterful communicators, you have more opportunity to attract this audience.
Consider some of these unique ideas for your next marketing event:
- Financial workshop (still relevant)
- February, Galentine’s event
- Wine tasting experience (in person or online)
- Online mixology class
- Online cooking class
- Create a dream board
Women thrive when interacting with others, and hands on experiences help people in general to learn better.
We encourage you to call your Marketing or Business Consultant to learn how to capitalize on these ideas and discover what tools Asset has available for you when pursuing a women in finance niche.