Before anything else, you need to consider the goals and vision of your webinar. Are you trying to acquire cold leads, attract current clients and referrals, promote your brand? Once you know the answer, you’ll better know how to build your presentation and your marketing.
Second, understand your audience and craft a targeted message campaign. Targeted messaging is a critical part of your event; it will position your business and services to your IDEAL client, and ensure they are the people coming to your event.
Lastly, be an expert on your material. American’s are looking for assurances, and we want confident people to deliver them. You have a limited window to do this, so take the time to hone your presentation and your message for the audience, NOT FOR YOU.
To help you stay on track with your webinars, I’ve created a 10-Step Marketing Planning Guide and a list of 14 tips and best practices for your events.
Download the planning guide
Download the tips and best practices
I hope this helps you on your path towards success with your marketing in 2020.
Skott McKinney, Head of Marketing & Creative Services
Curious about the future of marketing in our “evolved” virtual environment?
Join me on a shortened replay from Asset’s May 13th virtual summit, where I explain what you can do to WIN the marketing race in a virtual world and walk attendees through best practices for building their webinar presentations.
Click here to watch NOW!
Visit the Asset Business Resource Center to see how Asset Marketing Systems is helping financial advisors crush webinars.
Skott McKinney, Head of Marketing & Creative Services
We’ve all felt it. The need to get up and running quickly to continue to do business with overwhelming anxiety and constant uncertainty. I’ve been asked many times over the last few months, “What do I need? Where do I begin?”. The truth is, I often find myself on a Virtual call, face-to-face with an advisor asking them why they’re so concerned when they’re in fact on camera using the computer at that time.
Change can be hard.
But the difficulty is often in our own minds and we forget to realize that everything
goes smooth, as long as you don’t panic. Most computers nowadays come with the
necessary hardware to conduct these meetings. So, don’t procrastinate. Get
familiar with your new environment, then you’ll better understand what you
To help those who
are ready to take their virtual tech power up a notch, here is a short list of equipment
that will help you achieve webinar stardom.
The backbone to any
webinar or virtual meeting is of course the software. Here are my picks for virtual
meeting and webinar software to get you going.
- Zoom meetings can be added to your meeting repertoire for Free, but I do suggest going one step up to $14.99/mo. Zoom offers a host of features that offer flexibility and integration with many of your other business tools. With recent security breaches, Zoom has patched their product to ensure your meetings stay secure.
Start your Zoom meetings now
- WebinarJam is my goto for webinars. The simple interface, flexible options, and robust features allow you to get up and running quickly and professionally. WebinarJam’s interface will also allow you to take your webinars to new heights with live rooms, highly optimized registration page templates, and more.
Click here to get your 14-day WebinarJam trial
Now that you have
the software out of the way, let’s take a look at hardware. The hardware you
choose is important. You don’t want to spend an arm and a leg if you’re not
intending to make the next virtual mini-series from your computer, so I’ve put
a list of great hardware that won’t break the bank.
- The Camera. You want a camera with a sharp picture, secure mount, and compatible with your operating system.
The Logitech C930e has a glass camera with auto-focus, digital zoom, has automatic low-light compensation, and can stream in full HD at 1080p with 15 megapixels. Plus, this camera is compatible with Mac, PC and Chrome OS through the USB port.
Typically, under $100, this is a great camera at an affordable price. Note that webcams are in high demand and price gouging is in full swing with these. Check it our here
- The Microphone: Many internal or integrated mics tend to pick up all ambient noise, as well as your voice. This means your viewers/listeners will lose much of the tone separation, making it difficult to understand.
The Blue Yeti is a retro-style microphone with modern-day technology built-in. The Blue Yeti is a condenser microphone that plugs in using USB and it’s compatible your Mac or PC. With features that allow you to choose your sound pattern and adjust sensitivity on the fly, your listeners are sure to enjoy an immersive vocal experience. Check it out
- Your Lighting: To look your best, humans require soft, directional light. This eliminates unwanted shadows and makes your skin look healthy and vibrant. Unfortunately, most home and office lighting is not set up to do this properly.
The CowboyStudio lighting kit features two soft boxes and tripods that you can position anywhere that suits you. The softbox diffuses continuous light to give you that perfect glow. They will also allow you to achieve an almost shadow-less light that will appear to wrap around you as you speak on camera. Check it out here
Now that you’ve got everything you need, it’s
time to head out and make webinar history. Remember, your biggest failure is to
procrastinate while you wait to achieve “perfection”. Perfection is a myth, so
go out there, start your webinars now, and please, share your results.