Before anything else, you need to consider the goals and vision of your webinar. Are you trying to acquire cold leads, attract current clients and referrals, promote your brand? Once you know the answer, you’ll better know how to build your presentation and your marketing.
Second, understand your audience and craft a targeted message campaign. Targeted messaging is a critical part of your event; it will position your business and services to your IDEAL client, and ensure they are the people coming to your event.
Lastly, be an expert on your material. American’s are looking for assurances, and we want confident people to deliver them. You have a limited window to do this, so take the time to hone your presentation and your message for the audience, NOT FOR YOU.
To help you stay on track with your webinars, I’ve created a 10-Step Marketing Planning Guide and a list of 14 tips and best practices for your events.
Download the planning guide
Download the tips and best practices
I hope this helps you on your path towards success with your marketing in 2020.
Skott McKinney, Head of Marketing & Creative Services
Curious about the future of marketing in our “evolved” virtual environment?
Join me on a shortened replay from Asset’s May 13th virtual summit, where I explain what you can do to WIN the marketing race in a virtual world and walk attendees through best practices for building their webinar presentations.
Click here to watch NOW!
Visit the Asset Business Resource Center to see how Asset Marketing Systems is helping financial advisors crush webinars.