Overcoming Social Media Challenges

Overcoming the Challenges of Social Media for Financial Advisors
By Skott McKinney, Director of Marketing & Creative Services

The power of social media for business can’t be ignored.

70% of people in the United States currently have at least one social media profile, with over half of the population using two or more networks.

In fact, social media users are rising so quickly, it is predicted there will be 2.5 billion users by the year 2018. But it’s not just the sheer number of users that brings attention to businesses and brands. It’s the influence that social media can have on consumers.

According to recent studies, 95% of adults (age 18 to 34) are likely to follow brands on social media. In addition 71% of consumers who have had a good experience with a brand on social media are likely to recommend that brand to people they know.

Unfortunately, not all financial advisors utilize social media marketing to its fullest potential. Social media can do so much more than just help get you in front of consumers. It has the unique power to bring you new clients, increased awareness, and more sales.

Take a look at our complete white paper and learn how social media can help you make an impact with your customers.


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